Predictive Not Retrospective
Traditional loyalty rewards and schemes involve measuring past customer behaviours and transactions. In the future reward could be linked to the prediction or presumption of ways customers might behave in the future.
Title: Predictive Not Retrospective
Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/predictive-not-retrospective/
Traditional loyalty rewards and schemes involve measuring past customer behaviours and transactions. In the future reward could be linked to the prediction or presumption of ways customers might behave in the future.