Up Close and Personal
Consumers are increasingly in the driving seat and aware of the use of their data. We may see loyalty U-turn: With greater transparency in place, brands will have work ensure consumer loyalty not the other way around.
Title: Up Close and Personal
Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/insights/up-close-and-personal/
Consumers are increasingly in the driving seat and aware of the use of their data. We may see loyalty U-turn: With greater transparency in place, brands will have work ensure consumer loyalty not the other way around.