Challenge

Surgery is at a point of transition. More technology, less cash, new business models and greater societal expectations are all aligning to drive change. Companies in the sector need to better understand the key shifts and identify future growth options.

Click here for the Future of Surgery powerpoint slideshare

Approach

Integrated analysis of global change including:

• 10-year technology road mapping
• Ground breaking in-theatre ethnography
• Multi country semiotic analysis
• Expert workshop exploring future trends

Pictures on this page were taken during ethnographic research

 

Outcomes

  • Unique insights on the challenges ahead
  • 12 clear cross-sector shifts defined
  • 6 major business and product innovations
  • Refreshed R&D portfolio priorities
The Future of Surgery
Future of Surgery - coming soon to download.
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