Faced with multiple reputational challenges, Barclays wanted to understand how the outside world will judge organisations in the future – and hence what changes the bank could make to be socially valuable and valued in the future.


Changing perspectives within the organisation by taking a senior cross-business team through a combination of facilitated conversations with leading thinkers and two-day expert workshops in Johannesburg, London and New York.


  • Improved recognition of the gap between banking and society and how to bridge it.
  • Thought leadership on sociallly valued organisations shared internally and externally.
  • Creation of a longer-term citizenship strategy and identfication of iconic actions befitting a socially valued bank.
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