Challenge
Vehicle servicing is under increased competitive and financial pressure and the relevance of oil is declining in most markets. A fundamental change was needed to reinvent the experience and create new brand value.
Title: Castrol Nexcel
Author: Future Agenda | https://www.futureagenda.org
Permalink:
https://www.futureagenda.org/case-studies/castrol-nexcel/
Vehicle servicing is under increased competitive and financial pressure and the relevance of oil is declining in most markets. A fundamental change was needed to reinvent the experience and create new brand value.
Working with a multi-business team all the way from foresight through to delivery, challenging assumptions, identifying opportunities, building the business model and creating the global value proposition for a game-changing product and service innovation.