IHG

In a world of homogeneous hotel experiences, IHG, one of the world’s largest hotel groups, wanted to identify new innovation opportunities that would differentiate its brands, improve loyalty and increase margins.

Building a cross-disciplinary research, design, strategy and innovation team to explore emerging changes within and outside the hospitality sector worldwide, and create, develop, test and launch several new innovation platforms.

• Award-winning research which identified unique propositions.
• Launch of patented new room design for Crowne Plaza.
• Portfolio of design concepts for new hotel, hospitality and travel experiences.